A&O is a boutique agency offering marketing, public relations, and creative content services to a wide range of clients in the arts and culture.

We are a group of writers, publicists, curators, and creators who foster connections between our clients' audiences and their message, bringing well-deserved attention to exciting projects.

Our agency combines traditional best practices with fluency in cutting-edge social media and digital strategy to provide everything from PR to content creation and brand development.



Combining a full-fledged creative agency with the capabilities of a traditional PR firm, A&O is able to offer a range of tailored services. See the categories below for a more detailed look at the ever-evolving web of ways we can help.

  • Digital & Traditional PR

    A&O’s roster of media contacts throughout the world of creative culture help us to create discussion where and when it’s most needed, whether that’s in a daily national newspaper, a monthly magazine, or the cutting edge of blogger commentary.

    Our awareness of online communities, SEO, and the power of the viral web gives our agency a particular edge in managing the reputations of our clients both online and off. We craft the perfect digital-friendly message.

    + Strategy
    + Messaging
    + Media and influencer outreach
    + Diversity, equity and inclusion strategy
    + Event planning
    + Media Tours
    + COVID-19 communications
    + Crisis Management
    + Clipping, reporting and analytics

  • Marketing

    For A&O, powerful marketing means fostering a strong connection between businesses and their customers. We bolster the ability of our clients to access their fans with dynamic consulting, event planning and sponsorships.

    Through our consulting services, we help companies define their markets and strengthen their identities. We connect likeminded brands for powerful collaborations that communicate on new levels.

    + Brand Positioning
    + Social Media Strategy
    + Community Management
    + Digital Marketing Strategy
    + KPIs
    + Segmentation and Targeting
    + Advertising Planning and Placement
    + SEO
    + Paid Search
    + Paid Social

  • Brand Development

    A&O brings emerging talent to bear on complex initiatives like identity creation, brand development and website design. Our creative network makes launching new projects simple.

    We act as producers for everything from world-class exhibitions to native online advertising, capsule websites and unique digital experiences on a range of platforms.

    Using our intimate knowledge of the art world, we leverage the voices of high-level artists and curators to create memorable programming for our clients.

    + Content Strategy
    + Design
    + Identity
    + Brand Voice
    + Content Development
    + Content Production
    + Photo/Video

About the Founder

Lainya Magana

Lainya Magaña is the Founder and Principal of A&O PR and heads creative campaign development, strategic communications, crisis management and marketing across A&O's global roster of arts and culture clients. Lainya works with partners in business, fine art, music, hospitality, and architecture, leveraging innovation and storytelling to create narratives that resonate with audiences and drive media coverage. With a degree in Communications and previous experience as a Gallery Director and writer, Lainya brings a breadth of business and media expertise to her clients and is a trusted advisor to CEOs, Directors, and entrepreneurs around the world.

In addition to her work at A&O PR, Lainya volunteers in her community in Portland and has served on communications committees for nonprofits including Converge 45, a coalition of arts professionals and business leaders, and CounterPulse, a mission-based arts incubator. She has also donated her services to a variety of grassroots organizations and social justice campaigns, including fighting for media coverage at Standing Rock, consulting with Black Resilience Fund, and providing pro bono comms strategy for a grassroots political campaign to write in Teressa Raiford for Portland mayor.

Lainya lives in Portland with her two children.


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