Public Art Archive

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ABOUT

The Public Art Archive™ (PAA) is a free, continually growing, online and mobile database of completed public artworks throughout the U.S. and abroad. By uniting records from public art organizations and artists into one comprehensive resource, PAA aims to provide universal access to the complex stories that characterize public artworks not as static objects, but as dynamic, interconnected keepers of history, context and meaning. PAA’s mission “to make public art more public” has guided the program’s growth into one of the largest active databases of public art. Since the Archive’s inception in 2010, public art organizations and artists have submitted informational text, images, and additional multimedia files describing completed public artworks at no cost. 

OPPORTUNITY

The Public Art Archive is a branch of the Western States Arts Federation (WESTAF) and was seeking PR and digital marketing services to announce the launch a brand new website for the Public Art Archive.

SOLUTION

A&O Public Relations provided social media strategy, digital ad planning, search engine marketing, copywriting, graphic design for compelling ad content, social media ad buying, content planning, storytelling, social media marketing, press release messaging strategy and composition, newswire outreach, pitching, and press placement. Learn more about A&O COMMUNICATION AND MARKETING SERVICES.

RESULTS

The Public Art Archive announcement received pick up on over 300 news and social media websites in national and regional press outlets focusing on the arts and general interest reaching an audience of 188 Million people. Their social media reach increased by 30% and engagement increased by 34%.

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