Photential is a bold global art platform whose DNA is to create an alternative and exciting way for photographers and multimedia artists to present their work to audiences worldwide. Photential creates cultural dialogues on the language of contemporary photography and multimedia art with curators and a strong advisory committee of key industry experts and academics. Photential’s renowned curators discover talent from their home countries and use their credibility and resources to showcase and promote selected artists in both physical and digital exhibitions. Beyond international exhibitions and strong digital promotion, they aim to create opportunities for artistic development through partnerships with leading brands, cultural institutions and foundations.