Leo Villareal “Cosmic Reef” Presented by Art Blocks

Back to Clients

ABOUT

Leo Villareal (b. 1967, Albuquerque, New Mexico) works with LED arrays to create complex, rhythmic light sculptures and other works for both gallery and public settings. He focuses on identifying the governing structures of systems and is interested in base units such as pixels and binary code. His installations are based on custom, artist-created code, which operates in real-time to constantly alter the frequency, intensity, and patterning of light. Villareal has created major temporary and permanent works for numerous public spaces and museums including the Herbert F. Johnson Museum; Cornell University; and National Gallery of Art, Washington, D.C. He is particularly known for two monumental public works: The Bay Lights, a site-specific generative light sculpture that occupies the entire western space of the San Francisco-Oakland Bay Bridge, and Illuminated River, a series of light sculptures installed on bridges over the River Thames in London.

OPPORTUNITY

A&O PR was thrilled to have the opportunity to work with renowned contemporary artist, Leo Villareal, on announcing his first NFT collection, “Cosmic Reef”, presented by Art Blocks and in partnership with Pace Gallery.

SOLUTION

Our solution was to bring on an expert Web3 consultant who would help properly message Leo Villareal’s genesis NFT collection, accurately describing the Three.js coding and the technology of the smart contract utility. Additionally, A&O PR leveraged its deep relationships with art and technology writers, as well as crypto and NFT publications to create an integrated outreach campaign to promote the launch of Cosmic Bloom.

RESULTS

A&O PR successfully bridged the traditional fine art world and the NFT space through expert partnerships, fine tuned messaging, and top tier press placement in 23 outlets including Outland, CLOT, Sound and Vision, and Cool Hunting, resulting in more than 45 million views.

Your story matters. Let us help you tell it.