A team of restaurant owner-partners approached A&O PR to execute a launch PR strategy for their latest project, Lansdowne Social, a fine dining concept offering a hyperlocal 5-course menu with optional beverage pairing in an intimate dining space. A&O PR was brought on early in the project as a trusted adviser and strategist to lead communications, secure favorable press mentions in food and beverage outlets, and to grow awareness amongst the Portland fine dining community.
A&O PR managed and directed a successful growth and awareness campaign beginning with brand strategy and positioning to help define the voice and vision for Lansdowne Social. We worked closely with the team’s in-house social media and marketing team to advise on the web copy and design, photo selection, and content strategy. A&O PR led the messaging development for the launch press release, compiled a targeted press list for outreach, assembled a media kit for all PR assets, and conducted extensive local and national pitching.
We’re thrilled to have secured multiple press placements for Lansdowne Social during the course of our engagement including multiple pieces in Eater, Portland Business Journal, and Ever Out. In addition, A&O PR secured several influencer partnerships and assisted with a creator trip hosted by Travel Portland.
