Garis & Hahn

Solution

At A&O, our expertise resides in helping our art world clients define their brand in the digital, social and sharing age and develop a brand voice that rises above the rest. We helped Garis & Hahn stay true to their value proposition and brought in key influencer relationships and curatorial ideas that would help brand them accordingly. We also helped identify their target market and key metrics for success. In addition to connecting Garis & Hahn with artists, critics, curators, and other key art world influencers, A&O also served as an active marketing team and brand liaison with the celebrated fashion label rag & bone. What started out as a simple idea — displaying art selected by Garis & Hahn in rag & bone’s boutiques in Manhattan — was developed into a more lasting engagement with the gallery. The collaboration between the two brands expanded the audience for Garis & Hahn while at the same time highlighting rag & bone’s creative positioning.

Garis & Hahn’s exhibitions received coverage in the New York Times East Village Local section, Modern Painters, ArtFuse, the prominent art blogazine Hyperallergic, and the local news blog The Low Down. Their alignment with rag & bone, in particular, was covered in the New York Times Style section and the leading fashion news site Refinery29.