Cole Sternberg

ABOUT

Cole Sternberg is a conceptual artist who lives and works in Los Angeles. His practice contemplates humanity’s existential quandary: that of being hopelessly destructive, yet forever and inevitably linked with nature. Through varied media–including painting, sculpture, installation, performance, photography, film, and writing–Sternberg positions the aspirations of humankind against the dominant and regenerative forces of the environment and the arbitration of time. For the artist, the conclusion is unavoidable. Human enterprises–art, language, history, law, and government–are ephemeral and illusory endeavors that attempt to reflect, parallel, and challenge the ascendency of nature, but to no avail. His works are held by major museums and collections, including the Los Angeles County Museum of Art, Los Angeles, CA; the Pérez Art Museum Miami, Miami, FL; the El Segundo Museum of Art, El Segundo, CA; the American University Museum, Washington, D.C.; and Deutsche Telekom, Germany.

OPPORTUNITY

Cole Sternberg is a Los Angeles based contemporary artist working in traditional art and NFTs. He was seeking public relations to help amplify a solo exhibition at Praz Delavallade in 2022, as well as his latest generative NFT series released on ArtBlocks and a campus-wide exhibition of his work at Villanova University in 2023. His goals for PR were to help him achieve press exposure focusing on his artist practice and help him reach new audiences.

SOLUTION

A&O Public Relation approach was to provide Cole Sternberg with Web3 messaging strategy and consulting, Web3 media pitching, traditional media relations, event planning and outreach, collaborative PR with exhibition partners, digital marketing, social media strategy and ad planning. Learn more about A&O COMMUNICATION AND MARKETING SERVICES.

RESULTS

Results achieved for Cole Sternberg included news items, features, artist interviews and paid media placements in publications including CAI, Autre, LA Weekly, and Whitewall. Overall reach secured included audiences of art enthusiast, collectors, curators, and high networth individuals in California, New York, UK and Pennsylvania markets reaching more than 500k impressions.

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