Founded in November 2001, bitforms gallery represents established, mid-career, and emerging artists critically engaged with new technologies. Spanning the rich history of media art through its current developments, the gallery’s program offers an incisive perspective on the fields of digital, internet, time-based, and new media art forms. Since 2020, bitforms gallery has maintained a satellite location in San Francisco at Minnesota Street Project that became permanent in 2021. Supporting and advocating for the collection of ephemeral, time-based, and digital artworks since its founding, bitforms gallery artists are in the collections of the Museum of Modern Art, New York; Tate Modern, London; the Solomon R. Guggenheim Museum, New York; the Smithsonian American Art Museum, Washington, D.C.; the National Portrait Gallery, Washington, D.C.; Center for Art and Media (ZKM), Karlsruhe; Centre Pompidou, Paris; Victoria and Albert Museum, London; Stedelijk Museum, Amsterdam; and Borusan Contemporary, Istanbul, among other institutions internationally.
bitforms gallery represents established, mid-career, and emerging artists critically engaged with new technologies. bitforms sought to partner with A&O PR on the promotion of the gallery’s 20th anniversary and solo presentations by artists Manfred Mohr and Daniel Rozin.
A&O PR’s strategic approach was to draft a comprehensive narrative spanning the gallery’s history and to profile the founder and owner, Steve Sacks as a champion of art and technology. Our strategy also focused on traditional art PR to promote the gallery’s artists and exhibitions and drive art criticism and reviews.
Results for bitforms gallery included messaging strategy that aided in the crafting of narrative brand language and exhibition storytelling. Event support was provided for a celebratory VIP dinner at the home of artist, Manfred Mohr. Press was achieved in New York and national arts and culture press.
PORTLAND & NEW YORK
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