Bedford Gallery

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ABOUT

Bedford Gallery (BG), a program of the City of Walnut Creek, shows the work of modern and contemporary artists. The gallery is dedicated to providing the public with opportunities to learn about visual arts through public programs that are varied, accessible, challenging, and educational. Its mission is to provide exhibitions and other programs that both reflect and engage the diverse audiences of the entire Contra Costa County region. With 3,500 square feet of exhibition space, Bedford Gallery is the largest municipally operated visual arts facility between the San Francisco Bay Area and Sacramento.

OPPORTUNITY

Bedford Gallery, part of the Lescher Center, is a municipal art gallery based in Walnut Creek that was loooking to grow their audience and enhnace their exposure in the arts and culture nationally.

SOLUTION

A&O PR devised a comprehensive local and national public relations campaign focused on reaching younger audiences locally as well as tap into national art conversations. We provided strategic consulting, marketing, advertising, social media consulting, traditional fine art public relations, messaging and creative direction.

RESULTS

For ‘Re-Discovering Native America’, the first exhibition in our yearlong campaign, A&O PR achieved significant press in local publications including Mercury News, Diablo Magazine, The East Bay Times, and The Clayton Pioneer, reaching new audiences and younger demographics. National press was achieved in Lenscratch, See Great Art, and Art Daily. A&O PR worked closely with Bedford Gallery’s in-house marketing team to establish an advertising strategy, purchasing media in Hyperallergic and KQED, as well as providing ongoing social media strategy.

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