Art Curator Grid

Launched in May 2019 in Lisbon by Pauline Foessel, Art Curator Grid is the first digital platform for curators to present their work, collaborate with their peers and explore new ideas centered around their practice. The platform also serves as a centralized resource for the larger community of artists, art enthusiasts, institutions, and spaces to discover the work of leading Contemporary Art curators from around the world.

Opportunity

Art Curator Grid sought PR and marketing solutions to define their brand’s key messaging, value proposition, points of differentiation and positioning strategy. Getting their message out in the midst of Coronavirus posed an additional challenge to an organization that was new to market.

Solution

A&O PR conducted a deep dive into Art Curator Grid’s beta site, reworking the copy and messaging for all areas of the website. We collaborated with the development team on user experience and functionality of the site, advising on some structural changes and necessary content areas to include. In the midst of Coronavirus, A&O PR also developed a new social media strategy and digital PR campaign for the brand that included the launch of digital exhibitions hosted by their members and IG Live content strategy. A&O PR also developed their launch PR announcement and aided the brand in developing a partner platform for collaborations.

Results

Revision of website copy, creation of new messaging, addressing of UX issues, COVID-19 PR strategy for digital exhibitions and social media content, press release messaging and outreach. Results included launch-ready website, branded messaging, timely and relevant social media content, event strategy and initial feature in Widewalls.