Founded in 1824, the RNLI is a charity dedicated to saving lives in and around water. the RNLI is now partnering with governments and organisations around the world to share technical expertise and help make drowning prevention a global priority. A&O was selected to execute a PR campaign for their photo exhibition “Just One Inch of Water” located at the United Nations Headquarters.
A&O liaised with the RNLI and members of the United Nations to help develop a media strategy and and provide assistance planning and producing their opening night event. A&O provided on-site support and top-tier journalist introductions.