Cascade: Jen Stark

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ABOUT

Cascade is an interactive and immersive experience by renowned multimedia artist, Jen Stark presented by Art Market Productions and United Talent Agency. Located at the stunning William Vale Hotel in Williamsburg, Brooklyn (111 N 12th St) from September 17 to October 24, 2021, Cascade transports visitors into a colorful dreamworld including mind-bending interactive projections, 3-D mapped environments, murals and sculptures presented across 6,000 square feet of exhibition space. Cascade also introduced a series of NFTs available for auction, as well as $STARK coin, a social token promoting community involvement.

OPPORTUNITY

The producers of Cascade reached out to A&O PR to help them drive ticket sales and awareness to Jen Stark’s immersive experience at The William Vale Hotel in Brooklyn.

SOLUTION

A&O PR produced and executed an integrated marketing and PR campaign that would drive ticket sales and press attention to Cascade. We facilitated cross-partnership marketing endeavors to maximize exposure through brand awareness. In additiona, A&O PR planned and managed advertising and media partnerships to draw further engagement.

RESULTS

Results achieved included over 25 press clips in local and national arts and culture outlets including Surface, Time Out, Thrillist, Hyperallergic and more. The opening launch event was attended by over 1000 VIP and brand reps resulting in over 500 social media mentions, comments, and posts to grid and stories. The collective efforts of all partnerships, earned and paid media combined resulted in a sold out event.

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